Imagine the reaction from your customer base when you tell them
“We can deliver 50 legal-terms explainer videos, in English and Spanish, branded for you, by tomorrow - fully hosted, with unlimited deliveries. You will get 50 new posts on your website, 100 video/GIF files for social media posts, and ready-to-use email templates with customer-friendly video content.”
Custom explainer videos cost $2500 or more; you can provide your customers $125,000 worth of content for a monthly subscription price that you set.
The FFWD Legal Library comprises 50 ‘explainer’ videos (25 in English, 25 in Spanish), created by the same explainer-video studio used by Amazon, NBC, Verizon and many other Fortune-500 firms. Each video provides a concise, clear explanation of a common legal term or concept with visuals, voiceover and on-screen text to aid comprehension.
Fast Forward’s branded explainer libraries shatter the cost/hassle barrier for video. This unique content-as-a-service offering gives platform companies that provide websites, email/CRM/messaging or online marketing for attorneys a turnkey way to generate new recurring revenue.
Each of your subscribing customers receives a branded set of explainer videos. Services include:
Video library branding, provisioning, hosting & unlimited delivery.
Website import files (HTML, XML/Wordpress or your custom format) pre-populated with customer videos, including a written post for each video.
Branded ‘teaser’ video and GIF files. These may be uploaded to social-media networks to drive additional traffic.
Email-platform integration, with branded thumbnails & merge fields for many email platforms.
A web-based portal for sharing, posting and texting videos.
Pricing and business terms?
FFWD charges an inexpensive “wholesale” rate, which is tiered based on volume, plus a low setup fee for each custom library. Partners set their own ‘retail’ pricing, bundling and other arrangements. FFWD provides content, setup, ongoing hosting and unlimited video delivery. This is a white-label arrangement; you own the customer.
What are the technical requirements?
No integration is required. Partners place library orders via web form; FFWD returns import files, thumbnails and other assets via file share. We can provide import files for custom website platforms as well.
What work do partners have to do?
Partners just fill in a web form with a handful of text fields and 2 brand graphics per-order. Typically, once video libraries are set up on sites, imported to email systems and so on, customers utilize the content for years.
How long are the videos?
1 minute, on average. Long enough to explain the topic, short enough to hold consumer attention.
How often is content updated?
We update videos if facts or legal standards change; content updates “in-place”, without any work from partners or their customers.
Is this a proven service?
FFWD has been delivering branded libraries for partners in real estate, mortgage and title insurance since 2003; we currently have over 150,000 videos deployed. Churn rate for partner libraries has never gone above single-digits. The legal world is a new market for us, and we’re selective about partners.
Want To Learn More?
Email partners [at] fastforwardstories.com to arrange a call.