Fannie Mae just released the results of a national survey. Here's their exec-summary punchlines:
"The Hispanic population is likely to be a substantial source of growth in homeownership demand in the U.S."
Hispanics are more likely than the general population to prefer owning and to expect to buy a home in the near term, despite concerns about getting a mortgage.
The full study is here: Fannie Mae National Housing Survey - Hispanics: A Key Driver of Future Homeownership Demand.
I include this next chart with a caveat. Yes, the change in mindset shown by the gap between red and blue, particularly in the last few quarters, is a dramatic story. The visual communications method is poor, though. It's not a zero baseline - in fact, the baseline isn't even stated! (On a guess, the baseline of this chart is 50%).
So the VISUAL says that Hispanics are now more than twice as likely to say that lifestyle benefits blah blah blah (18% vs 8% is what's charted, when you account for the baseline.) The actual gap is much smaller - 68% vs 58% is only a 15% difference.
Regardless...this is cool.
We invested in translating and producing an additional 75 videos with Spanish captions. Language shouldn't be a barrier to making decisions about something as important as a home.